David says this allows “guests to touch, smell, and enjoy, and often,” he adds, “they are taken aback by the sweet aromas of our specialty garden roses and unusual textures in our plants, for example.” To achieve an interactive element, the fresh product is always on display in the stores rather than sequestered behind cooler doors. “The overall experience will never be the same twice,” David shares. In addition to unique treasures, the shops evolve from week to week and season to season. “Winston Flowers has relationships with local and international vendors that are exclusive to us, and our flowers are sourced directly from select growers who grow very small quantities of artisan flowers,” he explains. It’s possible that a Winston Flowers location may even have a fresh flower or plant that no other florist in New England has. And he’s not just referring to the accessories. There are some common threads, which include exquisite flowers, custom-made designs, unusual plants, hand-poured candles, gourmet gift baskets, and imported vases and vessels.Īccording to David, who along with his brother Ted co-owns the business, many of these items can’t be found anywhere else. The experience, however, differs from location to location because each shop is tailored to the preferences of its neighborhood.
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They’re also why customers who visit any of the seven Winston Flowers shops – all in the greater Boston area plus Greenwich, CT – experience a tantalizing array of out-of-the-ordinary goods.
These two qualities are what have enabled the nearly 75-year-old Winston Flowers to thrive in any economy. For consumers in New England, the name Winston Flowers is synonymous with impeccable service and amazing, hard-to-find fresh flowers and accessories.
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